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Cibus Nexum Blog

Overcoming Cultural and Communication Barriers in EU Partnerships: A Guide for UK Food Brands

Over­com­ing Cul­tur­al and Com­mu­ni­ca­tion Bar­ri­ers in EU Part­ner­ships: A Guide for UK Food Brands


Expanding your UK food brand into the European Union (EU) offers exciting opportunities but also brings unique cultural and communication challenges. The EU's diverse landscape is characterized by varying business customs, languages, and non-verbal communication styles that can complicate partnerships. Successfully navigating these differences is essential for building strong, lasting relationships with EU partners. In this blog, we'll explore the common challenges faced by UK food brands in the EU and introduce Cibus Nexum’s FoodFlow Method, a structured approach to managing these complexities.Understanding the Challenges 1. Cultural Differences in Business Practices Each EU country has its own way of conducting business. For example, negotiations in Germany tend to be formal and structured, while countries like Italy and Spain emphasize personal rapport. Failing to recognize and adapt to these cultural differences can lead to misunderstandings and strain partnerships, jeopardizing potential collaborations.   2. Language Barriers Language differences pose a significant obstacle, as each country has its own official language(s). Miscommunication can result in misunderstandings, delays, and legal challenges, especially if important documents such as contracts are poorly translated. 3. Non-verbal Communication and Business Etiquette Non-verbal cues, such as gestures and body language, vary widely across cultures. For instance, direct eye contact in France conveys confidence, whereas in some other cultures, it might be seen as intrusive. Understanding these nuances is key to building trust and maintaining effective communication. Introducing Cibus Nexum’s FoodFlow Method Cibus Nexum’s FoodFlow method consists of four unique steps: Design, Find, Onboard and Launch. Each phase is created to ensure a seamless transition from idea to product launch. This of course also includes overcoming cultural barriers. How do we do that? Here are some examples Design Phase We develop market-specific Product & Packaging Briefs that respect cultural aesthetics, preferences, and communication norms.  Find Phase  We leverage our regional network to identify partners with a proven track record of working within cultural contexts similar to the target market. Onboard Phase  We facilitate clear documentation and communication protocols to address multilingual challenges (e.g., multilingual NDAs or contracts). Launch Phase  We ensure that all parties, from different countries, are aligned and ready to go before starting the first production run. Connecting with EU Partners  With over 75 years of experience in the EU food ecosystem, Cibus Nexum is uniquely positioned to assist UK food brands in forging connections with partners across the EU. We understand the difficulties of working within diverse cultural environments and can guide your team in navigating the nuances of business interactions. Our expertise ensures that your collaborations are not only productive but also culturally respectful, paving the way for successful partnerships throughout Europe. Case Study: Success Story of a UK Organic Food Brand Consider the example of a UK-based organic food company looking to expand into France and Germany. While these countries share EU membership, their business cultures differ significantly. The French partners valued a personal approach, while the Germans favored structured and detail-oriented meetings. Initially, these cultural misunderstandings led to friction. By implementing the FoodFlow Method, Cibus Nexum provided the necessary support. Our tailored approach enabled the company to adapt its strategies to suit both markets, leading to successful partnerships in France and Germany. Conclusion Expanding your UK food brand into the EU can be a transformative journey, but it requires recognizing and managing cultural and communication barriers.By leveraging Cibus Nexum's FoodFlow Method, you can build effective partnerships and ensure your brand thrives in the diverse EU market. With the right strategies and support, your brand can unlock the full potential of expanding into the European Union. Ready to take the next step? Contact Cibus Nexum today to learn how we can help your brand succeed in the EU! 

Understanding Tariffs, Trade Obstacles, and Legal Hurdles After Brexit: A Food Brand's Strategy

Un­der­stand­ing Tar­iffs, Trade Ob­sta­cles, and Legal Hur­dles After Brex­it: A Food Brand's Strat­e­gy

The process of expanding a food business from the UK into the European Union (EU) post-Brexit presents both opportunities and challenges. The landscape has shifted significantly, with the emergence of tariffs, trade barriers, and complex customs procedures impacting UK food brands. In this blog, we will examine these challenges and showcase how partnering with Cibus Nexum and leveraging its unique FoodFlow Method can offer effective solutions in this post-Brexit era. Three Challenges to Consider 1. Tariffs and Trade Barriers The EU-UK Trade and Cooperation Agreement (TCA) allows for tariff-free trade between the UK and the EU, but only if goods meet specific Rules of Origin requirements. This means that UK products must be able to prove they were made or significantly altered in the UK or EU to qualify for zero tariffs. If goods do not meet these rules, they may be subject to tariffs, which can increase costs and reduce competitiveness (see more at  GOV.UK and European Commission).  2. Customs Procedures Since the withdrawal period ended in January 2021, full customs controls have been in place, requiring all goods exported from the UK to the EU to undergo customs checks. This includes submitting customs declarations, ensuring products comply with safety, security, and environmental standards, and potentially facing delays at the border due to these checks. This complexity adds to the administrative burden and can result in increased costs (See more at: House of Commons Library and GOV.UK).  Besides that, shipping over fresh products might become a problem considering the limited shelf life. 3. Legal and Tax Considerations Post-Brexit, UK businesses must navigate differing legal and tax regimes across various EU member states, with non-compliance leading to fines and legal penalties. (House of Commons Library). Tackling Tariffs and Trade Barriers Post-Brexit As mentioned earlier in this blog, the EU-UK Trade and Cooperation Agreement (TCA) allows for tariff-free trade, conditional on products meeting specific Rules of Origin requirements. Failure to comply can lead to UK products facing tariffs, which in turn increases costs and reduces competitiveness. To address this challenge, Cibus Nexum offers a solution for UK food & beverage companies. By ensuring that products meet the necessary Rules of Origin requirements, Cibus Nexum enables these brands to benefit from tariff-free access to the EU market. Through Cibus Nexum's network of EU-based manufacturers, UK brands can outsource parts of the production process to the EU. This strategy not only ensures compliance with the Rules of Origin but also allows the final product to be classified as EU-originating, effectively eliminating the risk of tariffs. Additionally, Cibus Nexum's expertise in navigating complex regulations can save time and reduce administrative burdens, empowering businesses to focus on growth.Understanding and Simplifying Custom Procedures Post-Brexit Since Brexit, companies exporting goods from the UK to the EU have faced increased complexity and costs due to full customs checks and declarations. Fortunately, Cibus Nexum knows these pitfalls. By strategically outsourcing production to facilities based in the EU, companies can significantly reduce the delays and associated costs incurred during the export process. This innovative approach not only simplifies customs processes but also offers businesses a strategic advantage in navigating the new post-Brexit trading landscape. By providing a detailed and integrated solution, Cibus Nexum enables companies to adapt to the evolving regulatory environment, ensuring a smoother and more efficient export experience. Navigating Legal and Tax Considerations In the wake of Brexit, UK businesses are faced with the challenge of understanding and adhering to the varying legal and tax regulations across different EU member states. Non-compliance with these regulations could result in substantial fines and legal consequences. By leveraging the expertise and support provided by Cibus Nexum, UK businesses can confidently navigate the complex landscape of legal and tax considerations within the EU, ensuring that they remain compliant and avoid potential financial and legal setbacks. Case study One of our clients, a plant-based meat manufacturer, faced significant delays and increased costs due to tariffs and customs procedures. By partnering with Cibus Nexum, they outsourced production to a facility in the European Union. This move eliminated tariffs and streamlined customs processes, allowing the company to reduce costs and increase market presence in the EU. The transition was seamless, thanks to Cibus Nexum's comprehensive support and expert guidance. Conclusion Cibus Nexum provides a strong solution for UK food brands looking to expand into the EU after Brexit. By teaming up with Cibus Nexum and utilizing their extensive network and expertise, UK brands can handle tariffs, simplify customs procedures, and ensure legal and tax compliance. This sets the stage for successful market entry and growth in the EU.  For more information on overcoming post-Brexit challenges and expanding your food business into the EU, reach out to Cibus Nexum today to discover how their FoodFlow Method can assist you in navigating tariffs, trade barriers, and customs procedures effortlessly. 

Navigating the Challenges of Expanding a Food Business from the UK into the EU Post-Brexit

Na­vi­ga­ting the Chal­len­ges of Ex­pan­ding a Food Bu­si­ness from the UK into the EU Post-Brexit

Expanding a food business from the UK into the European Union (EU) presents numerous opportunities but also significant challenges, especially in the post-Brexit landscape. Regulatory changes, logistical hurdles, and increased trade barriers have created a more complex environment for market entry and growth. To successfully navigate these challenges, strategic planning and expert guidance are crucial. That’s why we’ve created this blog series where we explore how outsourcing can overcome these challenges and how Cibus Nexum, with its unique FoodFlow Method, provides comprehensive solutions to ensure a seamless and successful expansion into the EU as a British food brand.  Over the next few weeks, we will delve into specific challenges, offering insights and practical solutions to help your business thrive in the EU.This is what to expect Blog 1: Overcoming Tariffs, Trade Barriers, and Legal Challenges Challenges Covered: Tariffs, trade barriers, customs procedures, and legal and tax considerations. Solution Presented: How outsourcing production and leveraging Cibus Nexum’s expertise can mitigate these financial and logistical challenges, ensuring compliance and cost efficiency. Blog 2: Navigating EU Regulatory Compliance and Quality Control Challenges Covered: Regulatory compliance, labeling and marketing requirements, and maintaining quality control. Solution Presented: Utilizing Cibus Nexum’s knowledge of EU regulations and their network of compliant manufacturers to ensure all standards are met seamlessly. Blog 3: Streamlining Logistics and Managing Supply Chain Partnerships Challenges Covered: Logistics and supply chain management, identifying reliable partners, partner selection and management, and maintaining supply chain visibility. Solution Presented: Optimizing logistics through established EU-based partners and maintaining control and transparency with Cibus Nexum’s supply chain solutions. Blog 4: Overcoming Cultural and Communication Barriers Challenges Covered: Managing cultural differences and communication barriers in EU partnerships. Solution Presented: Utilizing Cibus Nexum’s expertise in cross-cultural communication to effectively manage partnerships and navigate cultural nuances. Blog 5: Protecting Intellectual Property in the EU Challenges Covered: Risks of intellectual property theft and misuse when outsourcing production. Solution Presented: Implementing strong contracts and IP protection measures with the help of Cibus Nexum to safeguard your innovations. Blog 6: Cost Management in Outsourced Production Challenges Covered: Managing costs associated with outsourcing production within the EU. Solution Presented: Identifying cost-effective solutions and partners through Cibus Nexum’s network to optimize production costs without compromising quality. Blog 7: Managing Dependency on External Partners Challenges Covered: Risks associated with dependency on external partners for production and distribution. Solution Presented: Building strong, reliable partnerships and maintaining flexibility through Cibus Nexum’s strategic partner management. Conclusion In this series, we aim to guide you through the complexities of expanding your food business into the EU post-Brexit. Each blog focuses on a specific challenge, providing detailed insights and practical solutions through outsourcing and the expertise of Cibus Nexum and its FoodFlow Method. Together, we'll help you transform the challenges of Brexit into opportunities for growth and success. 

How Cibus Nexum’s Collaboration with GrowinCo Will Set New Industry Standards

How Cibus Nex­um’s Col­lab­o­ra­tion with Grow­in­Co Will Set New In­dus­try Stan­dards

Amsterdam, Netherlands / Curitiba, Brazil – March 27, 2024Cibus Nexum B.V., the independent partner in the food industry for product development and contract manufacturing, is proud to announce its collaboration with GrowinCo. This partnership marks a strategic alliance with GrowinCo., the leading co-manufacturing platform for the Consumer Packaged Goods (CPG) industry. GrowinCo’s expertise lies in seamlessly connecting CPG companies with co-manufacturers, co-packers, and suppliers of ingredients and packaging.This collaboration leverages GrowinCo’s state-of-the-art technology and extensive network, enabling Cibus Nexum to offer its clients a more diverse and flexible range of manufacturing options. The integration of GrowinCo’s platform with Cibus Nexum’s FoodFlow Method enhances our ability to support our clients throughout the entire product development lifecycle, from ideation to launch. GrowinCo’s commitment to facilitating efficient and cost-effective manufacturing solutions aligns perfectly with our mission to provide innovative and sustainable production strategies for the food industry.This partnership between Cibus Nexum in the Netherlands and GrowinCo in Brazil unites advanced European market expertise with South American technological innovation, creating a unique, global collaboration that spans continents, enhancing service delivery and fostering international growth in the food industry."Our technology, combined with Cibus Nexum's expertise, now offers the most comprehensive network of co-manufacturers and top-notch R&D capabilities. This will empower companies to create superior products in an integrated and much faster manner," says Raphael Traticoski, GrowinCo’s Chief Executive Officer.“The collaboration with the GrowinCo team adds up to both our proposition, supporting brands and scaleups with the best fit co-manufacturing setup. During the entire process from ideation to launch, our clients can rely on tailor-made support and advice. Besides a significantly reduced time-to-market deploying the platform technology, they can still experience the benefits of incognito engagement with potential production partners”, says Arjen van der Wijk, Managing Partner at Cibus Nexum.About GrowinCo:GrowinCo is a co-manufacturing and sourcing platform for the CPG industry. The platform connects CPG companies with idle capacity at co-packers, contract manufacturers, ingredient suppliers, and packaging suppliers, enabling CPG companies to bring new products to market more quickly and cost-effectively. Founded in 2019 by two former Mondelez executives, GrowinCo is headquartered in Curitiba, Brazil, with offices in São Paulo and Chicago, USA.About Cibus Nexum:Cibus Nexum is a product development & contract manufacturing consultancy based in the Netherlands. Bringing over 75 years of food industry expertise, it has pioneered innovative solutions to assist food brands and scaleups in successfully developing, launching, and scaling their outsourced production.Media Contact:Stijn de BatsManaging PartnerCibus Nexum B.V.info@cibusnexum.com+31 85 4883687

Plant-Based Manufacturing in Dairy: Embracing Innovation and Overcoming Challenges

Plant-Based Manufac­turing in Dairy: Embracing Innovation and Overcoming Challenges

Introduction: The Rise of Plant-Based Dairy AlternativesAs the world leans towards sustainability and health-conscious choices, the dairy industry stands at a pivotal crossroads. The traditional focus on animal-based products like milk, cheese, and yogurt is being reevaluated in light of a growing trend: plant-based dairy alternatives. This shift isn't just a fad; it's a reflection of changing consumer preferences and a deeper awareness of dietary and environmental impacts.However, this transition is not without its complexities. One common misconception is that shifting to plant-based dairy is a straightforward process, merely about replacing one ingredient with another. In reality, it involves a multifaceted transformation that touches every aspect of production – from research and development to marketing and distribution. Traditional dairy companies, especially large cooperatives with farmer-owners, face unique challenges. They must navigate technological gaps, resource allocation, stakeholder interests, and the need for rapid adaptability in a market that's drastically different from their standard operations.Understanding these complexities is essential. It's not just about introducing a new product line; it's about rethinking the entire production and business model to meet the evolving demands of the market and the planet. This blog post aims to delve into these challenges, offering insights and solutions for dairy companies looking to make a successful transition to the plant-based realm.

Mastering Private Label Manufacturing in the Food Industry

Mastering Private Label Manufac­turing in the Food Industry

Welcome to our exploration of private label manufacturing in the dynamic food industry. This concept, while offering immense opportunities for brand growth and product innovation, comes with its unique set of complexities. Our aim is to guide you through these intricacies, offering insights and solutions for a successful venture in this field.At the heart of private label manufacturing lies the opportunity for retailers and brand owners to create products under their own brand, but produced by third-party manufacturers. This approach allows for greater control over product development, branding, and marketing strategies. However, it's not without its challenges. The journey from product conception to market launch is riddled with potential pitfalls – understanding and managing the supply chain, ensuring product quality and compliance with regulations, and aligning the product with market needs and consumer preferences.A common misconception in private label manufacturing is the underestimation of these complexities. Many assume that simply finding a manufacturer to produce a product is enough. However, the reality is far more nuanced. From crafting a product that resonates with your brand identity to navigating the logistics of supply chains and market introduction, every step requires careful consideration and strategic planning.Our objective here is to delve into these challenges, providing you with the knowledge and tools to navigate the private label manufacturing landscape effectively. We'll uncover the common blunders, introduce you to alternative approaches, and highlight how Cibus Nexum, with its expertise and innovative FoodFlow Method, can be your ally in this journey.Join us as we embark on this insightful exploration, designed to empower you in making informed decisions and achieving success in the world of private label manufacturing in the food industry.

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