Case Study: How GOOD GOOD Scaled Their Low-Carb Peanut But­ter Line with Cibus Nexum

The Challenge: Expanding a Low-Carb Product Line Through Outsourcing 

GOOD GOOD is an Icelandic SME brand known for low-sugar and keto-friendly jams. As a rapidly growing company, GOOD GOOD wanted to expand its offerings by introducing a low-carb peanut butter line. However, since the brand does not possess its own production facilities, it relies entirely on outsourcing. Therefore, careful partner selection and high technical expertise were needed. 

Their initial research in the U.S. revealed high production costs, making local manufacturing unfeasible. GOOD GOOD needed a partner who could not only manage outsourcing but also help with product development from concept to launch. 

The Cibus Nexum Solution: Full-Service Project Management & Manufacturing Strategy 

GOOD GOOD turned to Cibus Nexum to handle the project end-to-end. We leveraged our extensive industry network and expertise to provide a range of services. A key focus was identifying a co-manufacturer that not only offered cost-effective solutions but also prioritized quality.  

Through effective project management, we ensured smooth progression through all stages, from research and development to logistics. However, we did encounter an unexpected challenge when we discovered significant variations in the carbohydrate content in certain types of peanuts, which posed a potential issue for the product's keto claim. 

Thanks to Stijn, co-founder of Cibus Nexum, and his food technology knowledge, we quickly fixed this issue, ensuring the product maintained its low-carb claim and launched on time. 

The Results: A Successful Launch & Strategic Manufacturing Partnership 

Thanks to our agile approach, GOOD GOOD was able to showcase product samples at Expo West, gathering valuable market feedback before full-scale production. Moreover, our strategic approach to manufacturing led to an unexpected but highly beneficial outcome: despite initially assuming that a lower-wage country in Southern Europe would be the most cost-effective location, our analysis found that a Dutch manufacturer provided the best combination of efficiency, cost, and quality. 

Beyond launching a high-quality product, we also facilitated a strong, ongoing relationship between GOOD GOOD and their chosen co-manufacturer, setting them up for future success. 

"Eager to launch my new food concept, I turned to Cibus Nexum. Their expertise, from the initial idea to the final shipped product, is unmatched. Their commitment ensured top quality within the fastest possible time-to-market. Truly transformative!" 

 — Gardar Stefansson, Founder, GOOD GOOD 

Rethinking Manufacturing Assumptions 

A key takeaway from this collaboration was the importance of open-mindedness when selecting manufacturing partners. While the initial assumption was to produce in a lower-wage country, our analysis revealed that a Dutch factory provided the best overall efficiency and cost structure. 

This experience reinforces the need for brands to adopt a holistic approach to outsourcing decisions rather than relying on assumptions. 

Need Help Scaling Your Food Production? 

If you’re looking to expand your food brand with a trusted food co-manufacturing partner, Cibus Nexum can help you. From concept to production, we connect you with the right manufacturers and streamline the process.  

Get in touch today, and let’s bring your innovative product to market!